I got my first VHS, Batman at age four. I can tell you the first movie I ever saw in theaters, The Hunt for Red October, in 1990, at age five. I’ve collected over 1,300 ticket stubs that spans the last 25 years of film. I see everything.

While other kids were waking up on Saturday mornings to watch cartoons, I was waking up to see what Friday’s Box Office numbers were (thanks Box Office Mojo). I remember the day Rotten Tomatoes started “giving a grade to a movie.” My first job was working at a movie theater.

Now, 36 years old, infused with all of this movie knowledge, backed with one of the top VHS and memorabilia collections in the world, I thought, what better time to start the ultimate passion project than now? Resurrect this gone and forgotten titan of media history but do it right.

When I was a kid, I didn’t say “grade VHS tapes” when people asked me what I wanted to do when I grow up. I didn’t ask for this but if someone is going to put a “condition grade” to a VHS Tape, it’s VHSDNA.

Welcome to the most fun you’ll ever have collecting.

I hope you enjoy!


(Kohl Hitt)



I dedicate this all to my wife, who puts up with and supports my obsession.

I’d also like to thank my cats for all their support as well. All the remaining and lost cats.

Have your cats spayed or neutered. Geez, did I just end this whole thing with a Bob Barker quote? Yikes.



VP of Operations: Laura Gallardo

We’d like to welcome the newest addition to the VHSDNA family, Laura Gallardo. Laura deals with our contracts, patents, trademarks and other “boring legal stuff.” Laura was the youngest person in her graduating class in law school, graduating from Baylor Law at just 23, with both state and federal judicial internships.

 Laura then spent time on the Hill working on the U.S. House Committee on Science, Space and Technology. After that, Laura started working closely at Roger Sander’s law firm and after several seven and eight-figure “home runs” for her clients – she became the youngest named partner at Sanders, Motley, Young, and Gallardo, PLLC.

 During her already impressive career, Laura has developed a unique formula for compiling, organizing, cataloging and coding millions and millions of pages of documents. Always looking to grow and explore, Laura has decided to embrace her love of the unique and vigor for legal document authentication and has now taken a step back from a full-time legal career to help form VHSDNA. Laura embodies all the integrity and responsibility this company and collecting community deserves.

Laura’s favorite movies are Blow and Steel Magnolias, and she loves cats.